Four Technology Tips for Real Estate Professionals

Real estate professionals have a lot of technology at their fingertips. As we head further into the 21st century, agents and brokers have more and more ways to do their job better. Nearly every piece of technology a Realtor® needs can be found on their tablet or smartphone.

Technologies are becoming available that will change the real estate field forever. This includes such things as artificial intelligence and the Internet of Things. But these are large concepts not useful to you as an agent right now. But what is useful? What can make your job easier?

Here are four tips for how to make the best use of technology.

1) Download Everything.

Download every free app you come across geared toward real estate agents. Play around with them. See what they can do for you. There are dozens of apps out there that can make life easier for you. These include everything from 10MinRealty, which helps schedule showings, to OpenHomePro, an CRM app. Several apps have free trials you can check out before purchasing the full version. Try it out. See what these apps can do for you.

2) Dominate Social Media

Social media isn’t going away. Eighty percent of Americans use Facebook. Thirty-two percent use Instagram. One in four use Twitter. That’s a gigantic audience. You need to be visible to them consistently. If you haven’t already, create a Facebook page. Also create a Twitter account and an Instagram account. Each account has its own strengths. Instagram is visual. Twitter is text-based. Facebook is an amalgamation of the two. It’s best to have an account on each site and constantly update them so that people will stay engaged. It may seem a little overwhelming, but there are websites that allow you to post on all three of them at once, such as HootSuite. Check it out and see how it can help your business.

3) Keep Track of Trends

Watch the trends happening in technology so you can be at the forefront of anything new. It’ll pay to be on the ground floor of the next big thing for real estate agents. Not every trend will take off, but many of them will and it will only help your business. There are several websites to watch the trends. Inman is the most well-known one. Another good option is the CBInsights blog. It follows technology startups and categorizes them into the industries they help. It’s a good way to see what’s new and worth your time. To be the tech-savvy agent, you want to be the one who knows everything that’s going on.

4) Don’t Forget About the Client

A great way to differentiate yourself from the competitors is to know all the smart home technology that the buyer will want. Instead of leaving the homeowner to figure out the different types of smart home tech and where to obtain them, you can be their resource. You could provide them with the information they want. There is so much available now and more hitting the market every day so it could be overwhelming to the client. Take that burden away and study the different technologies so you can make recommendations about what would work best for them. Smart technology is available for security, lighting, temperature, safety, appliances, and entertainment. Get studying.

If you follow these tips and continue to keep an open mind, you’ll be the ideal 21st century real estate agent. That’s the way the world is going. You don’t want to be left behind, looking for clients and trying to convince them your old school ways are better. Millennials aren’t looking for old school. They’re looking for more efficient homes and agents. You can be that professional.

Contact The Shevins today for a consultation on anything
Calabasas and Hidden Hills real estate.

4 Luxury Trends that are Hot Right Now

When looking for a luxury home, there are always trends in what builders are building and what buyers are buying. Opinions differ as to what every luxury home buyer is looking for, but a few trends have been popping up recently.

Here, we’ll talk about the top 4 biggest luxury home trends for which buyers are looking. If you’re a seller, it’ll give you a good idea of what you need to do to your home to ensure that it sells quick and for a great price. If you’re looking for a luxury home, you’ll gain an idea of what other buyers are looking for and help you determine if those are important to you in the home buying process.

Smart Technology

With smart technology increasingly becoming available and popular, home owners want to have smart tech in their homes too. Light automation. Voice activation. Top of the line security systems. Smart appliances that can remind you when you need to go to the grocery store again. Using your iPhone to control everything in your house is a great convenience and gives you greater control.  These technologies are rapidly becoming more common and home owners are taking advantage of them. It’s why home integration is becoming a bigger trend overall.

State of the Art Kitchens

Kitchens are always important to home buyers. A kitchen can make or lose a sale. When it comes to luxury homes, kitchens must be start of the art. This includes the smart technology mentioned earlier, but also the best finishes and countertops that are of the best material. Granite. Quartz. Whatever can give the kitchen personality and make it pop. Luxury home owners want to be able to show off their kitchens to their friends and neighbors.

Kitchens are increasingly become a space where traditional styles and contemporary styles meet and mix. And the appliances need to be the top of the line brands, like Viking or Jenn-Air. With the right kitchen, a luxury home could sell before anyone knew it was on the market.

Bathrooms You Can Spend an Entire Day in

Bathrooms in luxury homes are becoming larger and a place in the home that can rival the kitchen in the added finishes and luxury styles. Touchless fixtures. Multiple head showers. Air jets. These are a few of the things that rival bathrooms of even the nicest luxury resorts. The counters and vanities in the bathroom vie with what’s found in the kitchen. Granite and quartz are finding homes there too. Oversized showers that can stretch longer than the average stall and large baths that you could soak for hours in also need to be included in the luxury bathroom.

Luxury home buyers are also looking for bathrooms that give them the feeling of being outside without actually being outside. This includes bathrooms that connect you to nature through the use of floor to ceiling windows and other features.

Mixed Metal Homes

More and more luxury home owners are not looking for uniformity in their metal finishes. They desire a variety of types that complement each other, it gives it a modern look. Brass. Chrome. Nickel. It’s the mixing up that gives the home a personality, instead of conformity throughout. It’s just another way of creating a unique home that gives the homeowner variety.

Luxury home buyers aren’t looking for cookie cutter homes. The same appliances, metals and other finishes in each room are tired. They want to mix it up.

These trends can change because trends always change, but this is hot right now for luxury home buyers. Those of you looking to purchase your first or next luxury home now know what to look for that’ll make your friends and family jealous.  And if you’re looking to sell your home, it’ll pay more in the long run to renovate your home and start including some of these amenities like smart technology and state of the art kitchens and bathrooms.

Contact The Shevins today for a consultation on anything
Calabasas and Hidden Hills real estate.